Beyond The Topline

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Forget the party spin. What does history suggest success really looks like for the parties at the 2023 Local Elections?
As far as the next General Election is concerned, what really matters is the 'projected national share' - and the relationship this has to polling and…
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Part two: Why are Rishi Sunak's personal ratings struggling to revive Tory electoral fortunes? It's all about the Party.
Sunak's ratings are significantly better than either of his predecessors. But unless the party's image also substantially improves, it will continue to…
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Why are Rishi Sunak's personal ratings struggling to revive Tory electoral fortunes? (Part one)
Sunak's ratings are significantly better than either of his predecessors. But the party continues to languish in the polls. Digging deeper into the…
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Beyond The Topline
Beyond The Topline
Here I'll explore polling and elections to draw out nuances in the electoral landscape which might be missed when looking at the big picture - but which are important to interrogate in order to understand that broader landscape.
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