Sunak's ratings are significantly better than either of his predecessors. But unless the party's image also substantially improves, it will continue to languish in the polls.
>More broadly, perhaps the case of Sunak is indicative that party brands that matter more than leadership ratings
I think a more likely explanation is that if either party or leader brand is too toxic, it will turn voters off. It's worth noting that the data we use to estimate these two things is not like-for-like; we estimate the strength of the Tory party brand by looking at VI polls (which specifically ask if there was an election tomorrow) whereas we estimate leader brand from net approval ratings.
Is your twitter account likely to stay private for a while?
Your analysis is pretty much the only reason I visit that site, but I no longer have an account.
>More broadly, perhaps the case of Sunak is indicative that party brands that matter more than leadership ratings
I think a more likely explanation is that if either party or leader brand is too toxic, it will turn voters off. It's worth noting that the data we use to estimate these two things is not like-for-like; we estimate the strength of the Tory party brand by looking at VI polls (which specifically ask if there was an election tomorrow) whereas we estimate leader brand from net approval ratings.